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Driving the POSSIBILITIES with Top Japanese Marketers. #02
The changing marketplace and what we can do to make a tangible differences with Ms. Kyoko Matsushita, CEO, WPP (Japan).
2023/02/16
※日本語訳は、こちら。
This video series of interviews invites top-ideotier marketers on the front lines to share their experiences and unravel the state of marketing communications in Japan.The interviewer is Mr. Daizo Nishitani, is President of ALPHABOAT LLC, a company specializing in branded communications and creatives across digital and social domains.
These harnesses ALPHABOAT's state-of-the-art "XR STUDIO" which delivers best-in-class quality, just like a movie set.
This video series of interviews invites top-ideotier marketers on the front lines to share their experiences and unravel the state of marketing communications in Japan.The interviewer is Mr. Daizo Nishitani, is President of ALPHABOAT LLC, a company specializing in branded communications and creatives across digital and social domains.
These harnesses ALPHABOAT's state-of-the-art "XR STUDIO" which delivers best-in-class quality, just like a movie set.
In a rapidly changing marketplace what should marketers do.
Digitization progresses at a dizzying speed. As each marketer faces this, they often find themselves and at a loss as to where to anchor, or what path to walk.
In this ever-changing era, I wanted to dig deeper into this topic inviting Ms. Kyoko Matsushita, WPP’s newly appointed CEO in Japan, to join me in the discussion.
Ms. Matsushita hit the nail on the head with her comment, "Changing is the only constant" In her bid to harness the power of creativity to build better futures for people, planet, clients and communities. However, I also asked this renowned industry leader about her growth mindsets, leadership style, and other attributes that may serve as a compass for this challenging period.
Please enjoy this thought-provoking interview, accompanied with a breathtakingly realistic “XR” forest backdrop.
